Compare the Best AI Visibility Tools, Agencies & Consultants

Profound is the enterprise heavyweight - $96M Series C, customers like Ramp and MongoDB, ~1,125 G2 reviews - and since 2026 it also publishes self-serve pricing: $99/month Starter (ChatGPT only) and $399/month Growth (3 engines), with custom Enterprise for up to ten engines. Peec AI counters with $95/month for three engines, unlimited seats, and agency plans. The real difference is engine gating and depth, not just budget.

These are the two strongest self-serve options under $200/month, with different centers of gravity. Otterly AI starts cheaper ($29/month Lite), covers Google AI Overviews and Copilot in its core plans, and ships API + MCP access and GEO URL audits at the $189 Standard tier. Peec AI starts at $95/month with ChatGPT, Perplexity, and Gemini, unlimited seats, and dedicated agency plans from $245/month.

Both now publish self-serve pricing: Otterly from $29/month (4 core engines: ChatGPT, AI Overviews, Perplexity, Copilot) and Profound from $99/month (ChatGPT only at Starter; 3 engines at $399 Growth). Profound brings deeper analytics and a 1,125-review G2 track record; Otterly brings more engines per dollar at the low end plus API + MCP access from $189/month.

They are betting on different futures - and Profound now publishes self-serve pricing from $99/month while Scrunch remains demo-led. Profound doubles down on measurement: prompt-level visibility analytics at the largest scale in the category ($96M Series C, ~1,125 G2 reviews). Scrunch - acquired by Sitecore in June 2026 - pairs monitoring with its Agent Experience Platform (AXP), serving machine-readable page versions directly to AI agents.

Two young, credible mid-market platforms with published pricing. AthenaHQ (Y Combinator, founders from Google Search and DeepMind) starts free and jumps to $295/month, differentiating on hallucination detection and an automated content optimization agent. Peec AI (Berlin, $21M Series A, 1,300+ customers) starts at $95/month with unlimited seats and agency plans.

The two SEO-suite giants approach AI visibility differently. Semrush (an Adobe company since April 2026) sells standalone AI Visibility from $99/month per domain (25 prompts/day; AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini) and folds it into Semrush One bundles from $199/month. Ahrefs Brand Radar spans seven precomputed AI indexes (plus Claude via custom prompts) with Reddit and video visibility on a 421M+ monthly prompt index, selling standalone from EUR 179/month with a quota also bundled into Ahrefs plans.

These tools answer different questions at a similar entry price. Crawlly.ai ($29-69/month) is a technical audit tool: can AI crawlers reach and parse your site, is your entity trustworthy, is your content citation-ready. Otterly AI (from $29/month) is a monitoring tool: what do AI engines actually say and cite about your brand right now. Otterly also bundles GEO URL audits in its plans, overlapping part of Crawlly's job.

A GEO tool (Profound, Peec, Otterly - published self-serve tiers from $29-99/month up to custom enterprise) gives you data: where your brand appears, what gets cited, how competitors compare. A GEO agency ($1,000-10,000+/month across our listed agencies) gives you execution: content, digital PR, Reddit presence, and technical fixes. The honest question is not which is better - it is whether you have someone to act on the data.

Agencies execute; consultants advise. A GEO agency runs the work - content, technical setup, Reddit, PR - on a retainer (our listed agencies run roughly $1,000-10,000+/month). A consultant audits, builds the strategy, and coaches your team, typically as a project or a few hours per week. The deciding factor is whether your team can execute a plan someone else writes.

Traditional SEO agencies optimize for ranked links in Google. AI visibility agencies also target the answer layer: being mentioned, recommended, and cited inside ChatGPT, Perplexity, Gemini, and Google AI Overviews responses. The overlap is real - crawlability, structure, and authority still drive both - but the deliverables differ: prompt tracking, citation building across Reddit/PR sources, and entity consistency work.

Ranketize is a small, disclosed owner-affiliated consultancy focused specifically on AI visibility: audits from $699, consulting from $999, growth plans from $999/month, with published pricing that most traditional SEO agencies do not offer. A traditional SEO agency brings broader, deeper delivery teams - but typically optimizes for rankings and treats AI answers as an afterthought.

Traditional PR chases publication placements; Red-engage builds citation authority where AI engines actually look - Reddit threads and community discussion - alongside GEO/LLM optimization. Muck Rack's 2026 study found earned media makes up 84% of AI-cited links, but engine mixes differ: Reddit is the top cited domain for Gemini. Red-engage has 53 third-party reviews (Clutch 4.9/15, G2 4.8/19, Trustpilot 4.5/19) and a $5,000 project minimum.