GEO Audit Tools
Audit your site for AI crawlability and answer-readiness.
The ranking, explained
Why each sits where it does — one honest line, the facts behind it, and the rubric score. Order is set by rubric score only; sponsorships never change it.
- 1
Otterly AIEditor's pickNot a dedicated audit tool, but its plans bundle recurring GEO URL audits (1,000-10,000/month by tier) alongside monitoring - the most audit value per dollar for most teams.
from From $29/moengines 4g2 4.8 · 52best for SEO teams and agencies4.3/5View → - 2Cr
The only dedicated recurring GEO-audit SaaS listed ($29-69/month, 7-day trial) - early-stage with no third-party reviews yet, so treat as promising rather than proven.
from From $29/moengines 5best for SEO teams running GEO audits3.1/5View → - 3
The free entry point: checks whether AI crawlers can actually reach your site and scores it out of 100 - run it before paying for anything.
from Freeengines 2best for Content teams auditing individual pages3.0/5View →
Show all 4 rankedShow fewer
- 4
The budget annual option: published $490-1,990/year audit plans from a small independent vendor - validate with the smaller plan first (no third-party reviews yet).
from From $41/mo (billed annually)engines 2best for Budget technical GEO audits2.9/5View →
At a glance
sorted by scoreThe full field on one screen — coverage, price, and score.
| Name | Type | Best For | ChatGPT | Perplexity | Gemini | Claude | Google AI Overviews | Pricing | Rating | |
|---|---|---|---|---|---|---|---|---|---|---|
| Otterly AI | Tool | SEO teams and agencies | Covered | Covered | Not covered | Not covered | Covered | From $29/mo | 4.3 | View |
| Crawlly.ai | Tool | SEO teams running GEO audits | Covered | Covered | Covered | Covered | Not covered | From $29/mo | 3.1 | View |
| Rankability AI Search Indexability Checker | Tool | Content teams auditing individual pages | Covered | Covered | Not covered | Not covered | Not covered | Free | 3.0 | View |
| Geoptie | Tool | Budget technical GEO audits | Covered | Covered | Not covered | Not covered | Not covered | From $41/mo (billed annually) | 2.9 | View |
Is this right for you?
Technical SEO teams and GEO consultants.
A strong fit if you're a…
Look elsewhere if you…
- want it done for you → AI visibility agencies
- only need a one-time baseline → Free checkers
How to choose
The checks that separate the right pick from an expensive dashboard.
- Check what is actually audited: crawler access, entity signals, content structure, or all three
- Prefer tools with prioritized fixes over raw scores
- Free checkers (Rankability's) cover crawler access — pay only for depth beyond that
- This corner of the market is young: expect small vendors without review track records
Free single checks to $29-69/mo recurring audits.
One-time audits are often enough: pay recurring only if you ship site changes frequently enough to re-audit monthly.
AI visibility terminology8 definitions used across CompareNow.aiAI VisibilityGenerative Engine OptimizationAnswer Engine OptimizationLLM SEOAI Search Monitoring+3ShowHide
- AI Visibility
- How often your brand appears in AI-generated answers across ChatGPT, Perplexity, Gemini, Claude, Copilot, and Google AI Overviews.
- Generative Engine Optimization (GEO)
- Optimizing content and entities to be cited by generative AI engines.
- Answer Engine Optimization (AEO)
- Optimizing content so it is selected as the direct answer by answer engines and LLMs.
- LLM SEO
- SEO tactics aimed at large-language-model retrieval and citation, overlapping with GEO and AEO.
- AI Search Monitoring
- Tracking brand mentions, share of voice, and citations across AI search interfaces.
- ChatGPT Visibility
- Your brand's frequency and quality of appearance in ChatGPT answers and browsing results.
- Perplexity Visibility
- Citations and inclusions inside Perplexity answer sources and follow-ups.
- Google AI Overviews Visibility
- Appearance inside Google's AI Overviews SERP feature.
Sources2 referencesCrawlly.aiRankability free toolsViewHide
Frequently Asked Questions
>What are GEO Audit Tools?
GEO audit tools analyze whether AI systems can crawl, understand, cite, and recommend your website. They surface technical fixes and content gaps.
>Who should use GEO Audit Tools?
Technical SEO teams and GEO consultants.
>How does CompareNow.ai rank these?
With a published five-criterion rubric scored from recorded, source-linked research — engine coverage, capability, pricing transparency, independent evidence, and best-for fit. See our methodology.
Still deciding?
Work through whether you need a tool, an agency, or a consultant — then use our rubric to pick the specific one.