Peec AI is a Berlin-based AI search analytics platform for marketing teams and agencies, tracking brand mentions, competitor positioning, and citation share across ChatGPT, Perplexity, and Gemini. Founded in 2025, it raised a $21M Series A and reports 1,300+ customers, with published pricing from $95/month.
Best Profound Alternatives
Profound is the category's reference platform - $96M Series C, ~1,125 G2 reviews - and it now publishes self-serve pricing from $99/month. But its Starter tier is ChatGPT-only, and multi-engine coverage starts at $399. The alternatives below win on engines-per-dollar at the entry level or on specific capabilities.
Why switch: More engines per dollar at entry: $95/month buys ChatGPT + Perplexity + Gemini with unlimited seats, where Profound's $99 Starter is ChatGPT-only. Agency plans from $245/month.
Otterly AI monitors how AI answer engines describe and cite your brand across ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot, with Gemini, Google AI Mode, and Claude available as add-ons. Published pricing starts at $29/month with a 7-day free trial (no permanent free plan); Standard plans include API + MCP access and GEO URL audits.
Why switch: The self-serve pick: $29-489/month published tiers, 7-day trial, Google AI Overviews and Copilot in core plans, API + MCP access from $189/month.
AthenaHQ is a Y Combinator-backed GEO platform from ex-Google Search and DeepMind engineers, tracking brand appearance across ChatGPT, Gemini, Perplexity, and Claude with citation sources, sentiment, hallucination detection, and an automated content optimization agent. A free Essential tier exists; paid plans start at $295/month.
Why switch: The differentiated challenger: hallucination detection and an automated content optimization agent from ex-Google Search/DeepMind founders, free tier then $295/month.
Semrush's standalone AI Visibility plan starts at $99/month per domain (billed annually) with 25 custom prompts checked daily, tracking Google AI Overviews, Google AI Mode, ChatGPT, Perplexity, and Gemini; Copilot, Claude, Grok, and DeepSeek are Enterprise AIO only. Semrush One bundles (from $199/month) fold AI visibility into the full SEO platform. Semrush has been an Adobe company since April 2026.
Why switch: The suite play: standalone AI Visibility from $99/month per domain (annual) in the (now Adobe-owned) ecosystem you may already pay for.
Feature comparison
| Name | Type | Best For | ChatGPT | Perplexity | Gemini | Claude | Google AI Overviews | Pricing | Rating | |
|---|---|---|---|---|---|---|---|---|---|---|
| Peec AI | Tool | SaaS and B2B marketing teams | Covered | Covered | Covered | Not covered | Not covered | From $95/mo | 4.1 | View |
| Otterly AI | Tool | SEO teams and agencies | Covered | Covered | Not covered | Not covered | Covered | From $29/mo | 4.3 | View |
| AthenaHQ | Tool | B2B SaaS and content-led brands | Covered | Covered | Covered | Covered | Not covered | Free tier; paid from $295/mo | 3.8 | View |
| Semrush AI Visibility | Tool | Existing Semrush customers | Covered | Covered | Covered | Not covered | Covered | From $199/mo | 4.1 | View |
Final recommendation
Top pick: Peec AI - SaaS and B2B marketing teams.
Related
Frequently Asked Questions
>Why look for Profound alternatives?
Buyers evaluate alternatives when pricing, coverage, workflow, or support don't align with their needs.
>What's the best Profound alternative?
Peec AI - SaaS and B2B marketing teams.
Sources
- Profound pricing (published plans) — checked 2026-07-23
- Peec AI documentation — checked 2026-07-23
- Otterly help center — checked 2026-07-23
- AthenaHQ review (Dageno, third-party) — checked 2026-07-23
- Semrush AI Visibility pricing — checked 2026-07-23