AI Visibility Tools
Track how your brand appears across AI search engines and LLM answers.
The ranking, explained
Why each sits where it does — one honest line, the facts behind it, and the rubric score. Order is set by rubric score only; sponsorships never change it.
- 1PrProfoundEditor's pick
The category benchmark: deepest citation analytics, up to 10-engine Enterprise coverage, the largest independent review base (4.5/5 across ~1,125 G2 reviews) - and now published pricing from $99/month.
from From $99/mo (billed annually)engines 6g2 4.5 · 1125best for Enterprise brands and mid-market SaaS4.8/5View → - 2
The enterprise sampling heavyweight: up to 11 models with 100,000 prompts analyzed at $800/month, unlimited seats - the most statistically robust methodology among the newcomers ($20M raised, vendor-reported).
from From $800/moengines 6best for Enterprise brand and insights teams4.3/5View → - 3
The best suite play: standalone AI Visibility from $99/month per domain (annual), or Semrush One bundles from $199/month - in the (now Adobe-owned) platform many teams already run.
from From $199/moengines 4best for Existing Semrush customers4.1/5View →
Show all 7 rankedShow fewer
- 4
The mid-market pick: published pricing from $95/month, unlimited seats, agency plans, and 1,300+ customers within its first two years.
from From $95/moengines 3g2 4.9 · 11best for SaaS and B2B marketing teams4.1/5View → - 5
The broadest surface coverage (seven precomputed AI indexes plus Reddit and video; Claude via custom prompts) on a 421M+ monthly prompt index, standalone from EUR 179/month - though one independent review measured ChatGPT mention undercounts.
from From EUR 179/mo (standalone)engines 5best for SEO teams already on Ahrefs4.0/5View → - 6
The value newcomer: 8-platform coverage at a published $100/month - the best engines-per-dollar in the list (note: its homepage brand logos are not verified customers).
from From $100/moengines 6best for Budget-conscious teams wanting broad model coverage3.9/5View → - 7
The intelligence differentiator: hallucination detection and automated optimization recommendations, free tier then $295/month.
from Free tier; paid from $295/moengines 4best for B2B SaaS and content-led brands3.8/5View →
At a glance
sorted by scoreThe full field on one screen — coverage, price, and score.
| Name | Type | Best For | ChatGPT | Perplexity | Gemini | Claude | Google AI Overviews | Pricing | Rating | |
|---|---|---|---|---|---|---|---|---|---|---|
| Profound | Tool | Enterprise brands and mid-market SaaS | Covered | Covered | Covered | Covered | Covered | From $99/mo (billed annually) | 4.8 | View |
| Otterly AI | Tool | SEO teams and agencies | Covered | Covered | Not covered | Not covered | Covered | From $29/mo | 4.3 | View |
| Evertune | Tool | Enterprise brand and insights teams | Covered | Covered | Covered | Covered | Covered | From $800/mo | 4.3 | View |
| Peec AI | Tool | SaaS and B2B marketing teams | Covered | Covered | Covered | Not covered | Not covered | From $95/mo | 4.1 | View |
| Semrush AI Visibility | Tool | Existing Semrush customers | Covered | Covered | Covered | Not covered | Covered | From $199/mo | 4.1 | View |
| Ahrefs Brand Radar | Tool | SEO teams already on Ahrefs | Covered | Covered | Covered | Not covered | Covered | From EUR 179/mo (standalone) | 4.0 | View |
| Similarweb AI Search Intelligence | Tool | Teams that want AI visibility joined to traffic data | Covered | Covered | Covered | Not covered | Covered | From $129/mo | 4.0 | View |
| Scrunch | Tool | Mid-market brands investing in GEO | Covered | Covered | Covered | Covered | Not covered | Custom (not public) | 3.9 | View |
| Trakkr | Tool | Budget-conscious teams wanting broad model coverage | Covered | Covered | Covered | Covered | Covered | From $100/mo | 3.9 | View |
| AthenaHQ | Tool | B2B SaaS and content-led brands | Covered | Covered | Covered | Covered | Not covered | Free tier; paid from $295/mo | 3.8 | View |
| Writesonic AI Visibility (GEO) | Tool | Content marketers exploring AI answer share | Covered | Covered | Covered | Covered | Covered | From $79/mo (billed annually) | 3.7 | View |
| Goodie AI | Tool | Brands wanting the broadest engine coverage plus content optimization | Covered | Covered | Covered | Covered | Covered | Custom (not public) | 3.7 | View |
| HubSpot AEO | Tool | HubSpot-stack marketing teams | Covered | Covered | Covered | Not covered | Not covered | From $50/mo | 3.7 | View |
| Kalicube AI Authority Index | Tool | Brands building entity authority for LLMs | Covered | Not covered | Not covered | Not covered | Covered | Free | 3.6 | View |
| Rankscale | Tool | Agencies wanting white-label GEO reporting | Covered | Covered | Covered | Not covered | Covered | From $20/mo | 3.6 | View |
| HubSpot AEO Grader | Tool | Marketers wanting a free AI visibility baseline | Covered | Covered | Covered | Not covered | Not covered | Free | 3.5 | View |
| Frase GEO Score | Tool | Content teams checking page-level AI readiness | Covered | Not covered | Not covered | Not covered | Not covered | Free | 3.4 | View |
| Crawlly.ai | Tool | SEO teams running GEO audits | Covered | Covered | Covered | Covered | Not covered | From $29/mo | 3.1 | View |
| Rankability AI Search Indexability Checker | Tool | Content teams auditing individual pages | Covered | Covered | Not covered | Not covered | Not covered | Free | 3.0 | View |
| Geoptie | Tool | Budget technical GEO audits | Covered | Covered | Not covered | Not covered | Not covered | From $41/mo (billed annually) | 2.9 | View |
Is this right for you?
SaaS marketers, in-house SEO teams, B2B brand leaders.
A strong fit if you're a…
Look elsewhere if you…
- want it done for you → AI visibility agencies
- only need a one-time baseline → Free checkers
How to choose
The checks that separate the right pick from an expensive dashboard.
- Match engine coverage to where your buyers actually research (AI Overviews and Copilot are the most-skipped)
- Prefer published pricing — this category runs $29 to $2,000+/month for similar-sounding features
- Check third-party review counts, not star averages alone (they range from 11 to 1,125 reviews here)
- Confirm prompt limits per tier against your real question list before buying
- Ask how mentions are detected — one reviewer measured large undercounts in a major tool
Verified pricing spans $29/mo (Otterly Lite) to reported $2,000-5,000+/mo (Profound enterprise).
A tool plus 5-10 in-house hours/week beats an agency retainer below ~$2,000/mo total spend; above that, compare against a specialist agency engagement.
AI visibility terminology8 definitions used across CompareNow.aiAI VisibilityGenerative Engine OptimizationAnswer Engine OptimizationLLM SEOAI Search Monitoring+3ShowHide
- AI Visibility
- How often your brand appears in AI-generated answers across ChatGPT, Perplexity, Gemini, Claude, Copilot, and Google AI Overviews.
- Generative Engine Optimization (GEO)
- Optimizing content and entities to be cited by generative AI engines.
- Answer Engine Optimization (AEO)
- Optimizing content so it is selected as the direct answer by answer engines and LLMs.
- LLM SEO
- SEO tactics aimed at large-language-model retrieval and citation, overlapping with GEO and AEO.
- AI Search Monitoring
- Tracking brand mentions, share of voice, and citations across AI search interfaces.
- ChatGPT Visibility
- Your brand's frequency and quality of appearance in ChatGPT answers and browsing results.
- Perplexity Visibility
- Citations and inclusions inside Perplexity answer sources and follow-ups.
- Google AI Overviews Visibility
- Appearance inside Google's AI Overviews SERP feature.
Sources3 referencesProfound pricing (published plans)Otterly help centerPeec AI documentationViewHide
Frequently Asked Questions
>What are AI Visibility Tools?
AI visibility tools are software platforms that monitor how your brand is described, cited, and recommended across ChatGPT, Perplexity, Gemini, Claude, Copilot, and Google AI Overviews. They quantify share of voice and reveal where you're winning or losing.
>Who should use AI Visibility Tools?
SaaS marketers, in-house SEO teams, B2B brand leaders.
>How does CompareNow.ai rank these?
With a published five-criterion rubric scored from recorded, source-linked research — engine coverage, capability, pricing transparency, independent evidence, and best-for fit. See our methodology.
Still deciding?
Work through whether you need a tool, an agency, or a consultant — then use our rubric to pick the specific one.