GEO Tools
Built for Generative Engine Optimization workflows.
The ranking, explained
Why each sits where it does — one honest line, the facts behind it, and the rubric score. Order is set by rubric score only; sponsorships never change it.
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from Custom (not public)engines 5g2 4.6 · 73best for Mid-market brands investing in GEO3.9/5View → - 5
from Free tier; paid from $295/moengines 4best for B2B SaaS and content-led brands3.8/5View → - 6GAfrom Custom (not public)engines 6best for Brands wanting the broadest engine coverage plus content optimization3.7/5View →
At a glance
sorted by scoreThe full field on one screen — coverage, price, and score.
| Name | Type | Best For | ChatGPT | Perplexity | Gemini | Claude | Google AI Overviews | Pricing | Rating | |
|---|---|---|---|---|---|---|---|---|---|---|
| Profound | Tool | Enterprise brands and mid-market SaaS | Covered | Covered | Covered | Covered | Covered | From $99/mo (billed annually) | 4.8 | View |
| Otterly AI | Tool | SEO teams and agencies | Covered | Covered | Not covered | Not covered | Covered | From $29/mo | 4.3 | View |
| Peec AI | Tool | SaaS and B2B marketing teams | Covered | Covered | Covered | Not covered | Not covered | From $95/mo | 4.1 | View |
| Scrunch | Tool | Mid-market brands investing in GEO | Covered | Covered | Covered | Covered | Not covered | Custom (not public) | 3.9 | View |
| AthenaHQ | Tool | B2B SaaS and content-led brands | Covered | Covered | Covered | Covered | Not covered | Free tier; paid from $295/mo | 3.8 | View |
| Goodie AI | Tool | Brands wanting the broadest engine coverage plus content optimization | Covered | Covered | Covered | Covered | Covered | Custom (not public) | 3.7 | View |
Is this right for you?
SEO teams, content teams, GEO practitioners.
A strong fit if you're a…
Look elsewhere if you…
- want it done for you → AI visibility agencies
- only need a one-time baseline → Free checkers
How to choose
The checks that separate the right pick from an expensive dashboard.
- Decide measurement-only vs measurement-plus-action (content recommendations, audits, agent serving)
- Verify which engines are core vs paid add-ons — add-ons can double the bill
- Check whether GEO audits are bundled (Otterly) or a separate tool (Crawlly)
- Look for API/MCP access if the data must reach your own stack
- Prefer vendors publishing their own research — it signals real data depth
From $29/mo (Otterly) through $95-495/mo mid-market (Peec, AthenaHQ) to custom enterprise (Profound, Scrunch).
GEO tooling is cheap relative to execution: budget 3-10x the tool cost in content/PR hours to act on what it finds.
AI visibility terminology8 definitions used across CompareNow.aiAI VisibilityGenerative Engine OptimizationAnswer Engine OptimizationLLM SEOAI Search Monitoring+3ShowHide
- AI Visibility
- How often your brand appears in AI-generated answers across ChatGPT, Perplexity, Gemini, Claude, Copilot, and Google AI Overviews.
- Generative Engine Optimization (GEO)
- Optimizing content and entities to be cited by generative AI engines.
- Answer Engine Optimization (AEO)
- Optimizing content so it is selected as the direct answer by answer engines and LLMs.
- LLM SEO
- SEO tactics aimed at large-language-model retrieval and citation, overlapping with GEO and AEO.
- AI Search Monitoring
- Tracking brand mentions, share of voice, and citations across AI search interfaces.
- ChatGPT Visibility
- Your brand's frequency and quality of appearance in ChatGPT answers and browsing results.
- Perplexity Visibility
- Citations and inclusions inside Perplexity answer sources and follow-ups.
- Google AI Overviews Visibility
- Appearance inside Google's AI Overviews SERP feature.
Sources3 referencesOtterly help centerProfound pricing (published plans)Scrunch AI review (Scalenut, third-party pricing report)ViewHide
Frequently Asked Questions
>What are GEO Tools?
GEO tools are built for Generative Engine Optimization: prompt tracking, citation tracking, content optimization, and AI answer visibility. They help teams operationalize GEO the way keyword tools operationalized SEO.
>Who should use GEO Tools?
SEO teams, content teams, GEO practitioners.
>How does CompareNow.ai rank these?
With a published five-criterion rubric scored from recorded, source-linked research — engine coverage, capability, pricing transparency, independent evidence, and best-for fit. See our methodology.
Still deciding?
Work through whether you need a tool, an agency, or a consultant — then use our rubric to pick the specific one.