Lead with the answer
The single highest-leverage change is putting the direct answer in the first 40-60 words under each heading. LLMs and answer engines extract from the top of a semantic block; buried answers get skipped.
Use questions as headings
Phrase H2s and H3s as the questions your buyers actually ask. This aligns with how retrievers match content to prompts and doubles as classical SEO for People Also Ask.
Keep paragraphs short
Aim for 2-4 lines per paragraph. Long paragraphs dilute the extractable signal and reduce the odds an LLM picks a clean quote.
Use lists and tables
Structured elements are disproportionately favored by extractors. Use bulleted lists for enumerations, numbered lists for steps, and tables for comparisons.
Be explicit about entities
Name products, companies, categories, and concepts with their canonical forms on first reference. Avoid pronouns and vague references when the antecedent matters for retrieval.
Add structured data
FAQPage, HowTo, Article, Product, and Organization schema make content machine-readable and materially improve extraction rates across engines.
The AI-friendly page template
- H1 with primary keyword phrased naturally
- Answer summary in the first 100 words
- TOC with anchor links
- H2s as questions, each answered in 40-60 words directly beneath
- Supporting lists, tables, and short examples
- FAQ section with FAQPage schema
- Explicit last-updated date and author