Profound vs Otterly AI: Which Is Better for AI Visibility?
Both now publish self-serve pricing: Otterly from $29/month (4 core engines: ChatGPT, AI Overviews, Perplexity, Copilot) and Profound from $99/month (ChatGPT only at Starter; 3 engines at $399 Growth). Profound brings deeper analytics and a 1,125-review G2 track record; Otterly brings more engines per dollar at the low end plus API + MCP access from $189/month.
At equal budgets Otterly covers more engines: $29 buys four engines where Profound's $99 buys one. Choose Otterly for affordable multi-engine monitoring; choose Profound when its analytics depth matters or you are growing toward its Enterprise tier (up to 10 engines).
Choose Profound if you value analytics depth and a growth path to Enterprise (Claude + 10 engines, API, SSO), or procurement wants the category's largest vendor ($96M Series C, Fortune-500-grade customers).
Choose Otterly AI if you want the most engine coverage per dollar at the low end ($29 buys 4 engines), a 7-day no-card trial, and integration hooks (API, MCP, Looker Studio).
Profound
Enterprise AI visibility platform
Profound is the category's reference AI visibility platform, now with published self-serve pricing: Starter $99/month (billed annually, ChatGPT only, 50 prompts), Growth $399/month (adds Perplexity and Google AI Overviews), and custom Enterprise with up to ten answer engines including Claude, Grok, DeepSeek, and Meta AI. Backed by a $96M Series C at a $1B valuation and used by teams at Ramp, MongoDB, DocuSign, and US Bank.
- Deep enterprise reporting
- Wide AI engine coverage
- Strong prompt analytics
- Higher price point
- Learning curve for small teams
Otterly AI
AI search monitoring tool
Otterly AI monitors how AI answer engines describe and cite your brand across ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot, with Gemini, Google AI Mode, and Claude available as add-ons. Published pricing starts at $29/month with a 7-day free trial (no permanent free plan); Standard plans include API + MCP access and GEO URL audits.
- Affordable
- Solid feature set
- Agency-friendly
- Fewer enterprise controls
Side-by-side feature comparison
| Name | Type | Best For | ChatGPT | Perplexity | Gemini | Claude | Google AI Overviews | Pricing | Rating | |
|---|---|---|---|---|---|---|---|---|---|---|
| Profound | Tool | Enterprise brands and mid-market SaaS | Covered | Covered | Covered | Covered | Covered | From $99/mo (billed annually) | 4.8 | View |
| Otterly AI | Tool | SEO teams and agencies | Covered | Covered | Not covered | Not covered | Covered | From $29/mo | 4.3 | View |
Pricing
| Starter | $99/mo (annual) · billed annually; ChatGPT only, 50 prompts |
| Growth | $399/mo (annual) · billed annually; 3 engines, 100 prompts |
| Enterprise | Custom · up to 10 answer engines |
Engines are tier-gated: Starter is ChatGPT-only; Growth covers 3 engines; up to 10 on Enterprise. Enterprise deals were previously reported at $2,000-5,000+/mo by Trakkr and Analyze AI (third-party).
| Lite | $29/mo |
| Standard | $189/mo |
| Premium | $489/mo |
| Enterprise | Custom |
7-day free trial (50 prompts, no credit card); no permanent free plan. Engine add-ons: Google AI Mode and Gemini $9-149/mo each, Claude $29-439/mo.
Prices from vendor pricing pages on the dates listed in each profile's sources.
Best for
- Choose Profound if you need enterprise brands and mid-market saas.
- Choose Otterly AI if you need seo teams and agencies.
Final recommendation
At equal budgets Otterly covers more engines: $29 buys four engines where Profound's $99 buys one. Choose Otterly for affordable multi-engine monitoring; choose Profound when its analytics depth matters or you are growing toward its Enterprise tier (up to 10 engines).
Alternatives
If neither fits, consider these alternatives.
Related comparisons
Frequently Asked Questions
>Which is better, Profound or Otterly AI?
At equal budgets Otterly covers more engines: $29 buys four engines where Profound's $99 buys one. Choose Otterly for affordable multi-engine monitoring; choose Profound when its analytics depth matters or you are growing toward its Enterprise tier (up to 10 engines).
>How much does Profound cost vs Otterly AI?
Profound: From $99/mo (billed annually). Otterly AI: From $29/mo.
>How was this comparison built?
From vendor documentation, published pricing, and third-party review data, recorded with source URLs and checked dates — not from paid input.
Sources
- Profound pricing (published plans) — checked 2026-07-23
- Profound reviews on G2 — checked 2026-07-23
- Profound $96M Series C at $1B valuation (SuperbCrew) — checked 2026-07-23
- Profound pricing review (Trakkr, third-party) — checked 2026-07-23
- Profound review (Analyze AI, third-party) — checked 2026-07-23
- Profound Series B announcement - customers, scale (PRNewswire) — checked 2026-07-23
- Otterly help center — checked 2026-07-23
- Otterly GEO Audit announcement — checked 2026-07-23
- Otterly AI pricing — checked 2026-07-23
- Otterly trial documentation — checked 2026-07-23
- Otterly reviews on G2 — checked 2026-07-23
Facts on this page come from vendor documentation, public pricing pages, and third-party review platforms, recorded with source URLs and checked dates. See our methodology for how scores are computed.