Scrunch vs Profound: Which Is Better for AI Visibility?
They are betting on different futures - and Profound now publishes self-serve pricing from $99/month while Scrunch remains demo-led. Profound doubles down on measurement: prompt-level visibility analytics at the largest scale in the category ($96M Series C, ~1,125 G2 reviews). Scrunch - acquired by Sitecore in June 2026 - pairs monitoring with its Agent Experience Platform (AXP), serving machine-readable page versions directly to AI agents.
Choose Profound to measure and optimize how AI engines talk about you today - now from $99/month self-serve. Choose Scrunch if you buy the agent-experience thesis - that serving structured pages to AI agents will matter as much as monitoring - especially if you already run Sitecore.
Choose Scrunch if you want monitoring plus an action layer (AXP serving AI agents machine-readable content), value Claude and Copilot coverage, or are a Sitecore customer expecting deepening integration.
Choose Profound if measurement depth is the priority: bigger review base (4.5/5 across ~1,125 G2 reviews vs 4.6/5 across 73), larger platform footprint, and the strongest enterprise customer roster in the category.
Scrunch
AI visibility & agent experience platform (a Sitecore company)
Scrunch monitors brand visibility across ChatGPT, Perplexity, Claude, Gemini, and Copilot, and positions its Agent Experience Platform (AXP) - machine-readable page versions served to AI agents - as the product core. Acquired by Sitecore in June 2026, it is used by Lenovo, Skims, Crunchbase, and 500+ other companies. Pricing is not public.
- Actionable content guidance
- GEO-native workflows
- Newer platform
- Roadmap still expanding
Profound
Enterprise AI visibility platform
Profound is the category's reference AI visibility platform, now with published self-serve pricing: Starter $99/month (billed annually, ChatGPT only, 50 prompts), Growth $399/month (adds Perplexity and Google AI Overviews), and custom Enterprise with up to ten answer engines including Claude, Grok, DeepSeek, and Meta AI. Backed by a $96M Series C at a $1B valuation and used by teams at Ramp, MongoDB, DocuSign, and US Bank.
- Deep enterprise reporting
- Wide AI engine coverage
- Strong prompt analytics
- Higher price point
- Learning curve for small teams
Side-by-side feature comparison
| Name | Type | Best For | ChatGPT | Perplexity | Gemini | Claude | Google AI Overviews | Pricing | Rating | |
|---|---|---|---|---|---|---|---|---|---|---|
| Scrunch | Tool | Mid-market brands investing in GEO | Covered | Covered | Covered | Covered | Not covered | Custom (not public) | 3.9 | View |
| Profound | Tool | Enterprise brands and mid-market SaaS | Covered | Covered | Covered | Covered | Covered | From $99/mo (billed annually) | 4.8 | View |
Pricing
Pricing is not public. Reported by Scalenut (third-party): ~$250-300/mo entry plans.
| Starter | $99/mo (annual) · billed annually; ChatGPT only, 50 prompts |
| Growth | $399/mo (annual) · billed annually; 3 engines, 100 prompts |
| Enterprise | Custom · up to 10 answer engines |
Engines are tier-gated: Starter is ChatGPT-only; Growth covers 3 engines; up to 10 on Enterprise. Enterprise deals were previously reported at $2,000-5,000+/mo by Trakkr and Analyze AI (third-party).
Prices from vendor pricing pages on the dates listed in each profile's sources.
Best for
- Choose Scrunch if you need mid-market brands investing in geo.
- Choose Profound if you need enterprise brands and mid-market saas.
Final recommendation
Choose Profound to measure and optimize how AI engines talk about you today - now from $99/month self-serve. Choose Scrunch if you buy the agent-experience thesis - that serving structured pages to AI agents will matter as much as monitoring - especially if you already run Sitecore.
Alternatives
If neither fits, consider these alternatives.
Related comparisons
Frequently Asked Questions
>Which is better, Scrunch or Profound?
Choose Profound to measure and optimize how AI engines talk about you today - now from $99/month self-serve. Choose Scrunch if you buy the agent-experience thesis - that serving structured pages to AI agents will matter as much as monitoring - especially if you already run Sitecore.
>How much does Scrunch cost vs Profound?
Scrunch: Custom (not public). Profound: From $99/mo (billed annually).
>How was this comparison built?
From vendor documentation, published pricing, and third-party review data, recorded with source URLs and checked dates — not from paid input.
Sources
- Scrunch AI review (Scalenut, third-party pricing report) — checked 2026-07-23
- Scrunch homepage — checked 2026-07-23
- Sitecore acquires Scrunch (June 2026) — checked 2026-07-23
- Scrunch reviews on G2 — checked 2026-07-23
- Profound pricing (published plans) — checked 2026-07-23
- Profound reviews on G2 — checked 2026-07-23
- Profound $96M Series C at $1B valuation (SuperbCrew) — checked 2026-07-23
- Profound pricing review (Trakkr, third-party) — checked 2026-07-23
- Profound review (Analyze AI, third-party) — checked 2026-07-23
- Profound Series B announcement - customers, scale (PRNewswire) — checked 2026-07-23
Facts on this page come from vendor documentation, public pricing pages, and third-party review platforms, recorded with source URLs and checked dates. See our methodology for how scores are computed.