Profound is the category's reference AI visibility platform, now with published self-serve pricing: Starter $99/month (billed annually, ChatGPT only, 50 prompts), Growth $399/month (adds Perplexity and Google AI Overviews), and custom Enterprise with up to ten answer engines including Claude, Grok, DeepSeek, and Meta AI. Backed by a $96M Series C at a $1B valuation and used by teams at Ramp, MongoDB, DocuSign, and US Bank.
Best Scrunch Alternatives
Scrunch (a Sitecore company since June 2026) pairs monitoring with its Agent Experience Platform, but pricing is not public and the Sitecore acquisition may steer the roadmap toward that ecosystem. Alternatives depend on which half you actually need: the measurement half has cheaper published-price options; the enterprise half has a bigger incumbent.
Why switch: The measurement-first alternative: larger platform, more review evidence (4.5/5 across ~1,125 G2 reviews vs 4.6/5 across 73) - and unlike Scrunch it now publishes pricing from $99/month.
Peec AI is a Berlin-based AI search analytics platform for marketing teams and agencies, tracking brand mentions, competitor positioning, and citation share across ChatGPT, Perplexity, and Gemini. Founded in 2025, it raised a $21M Series A and reports 1,300+ customers, with published pricing from $95/month.
Why switch: The published-price alternative for mid-market teams: from $95/month with unlimited seats - no sales call required.
Otterly AI monitors how AI answer engines describe and cite your brand across ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot, with Gemini, Google AI Mode, and Claude available as add-ons. Published pricing starts at $29/month with a 7-day free trial (no permanent free plan); Standard plans include API + MCP access and GEO URL audits.
Why switch: The budget alternative with breadth: $29/month entry, AI Overviews + Copilot core coverage, and GEO URL audits bundled.
Feature comparison
| Name | Type | Best For | ChatGPT | Perplexity | Gemini | Claude | Google AI Overviews | Pricing | Rating | |
|---|---|---|---|---|---|---|---|---|---|---|
| Profound | Tool | Enterprise brands and mid-market SaaS | Covered | Covered | Covered | Covered | Covered | From $99/mo (billed annually) | 4.8 | View |
| Peec AI | Tool | SaaS and B2B marketing teams | Covered | Covered | Covered | Not covered | Not covered | From $95/mo | 4.1 | View |
| Otterly AI | Tool | SEO teams and agencies | Covered | Covered | Not covered | Not covered | Covered | From $29/mo | 4.3 | View |
Final recommendation
Top pick: Profound - Enterprise brands and mid-market SaaS.
Related
Frequently Asked Questions
>Why look for Scrunch alternatives?
Buyers evaluate alternatives when pricing, coverage, workflow, or support don't align with their needs.
>What's the best Scrunch alternative?
Profound - Enterprise brands and mid-market SaaS.
Sources
- Scrunch AI review (Scalenut, third-party pricing report) — checked 2026-07-23
- Profound pricing (published plans) — checked 2026-07-23
- Peec AI documentation — checked 2026-07-23
- Otterly help center — checked 2026-07-23