Peter K.
Peter K. is the editor-in-chief of CompareNow.ai. He has spent the last decade at the intersection of SEO, digital PR, and generative AI - helping B2B brands earn presence in the answers ChatGPT, Perplexity, Gemini, and Google AI Overviews return.
Biography
Peter K. leads editorial and research at CompareNow.ai, the independent comparison platform for AI visibility tools, GEO agencies, and LLM SEO consultants.
Before CompareNow.ai, Peter spent a decade in SEO and content strategy - first at agencies serving Fortune 500 clients, later leading organic growth for venture-backed SaaS companies. When ChatGPT and Perplexity started intercepting research queries in 2023, he shifted focus full-time to Generative Engine Optimization and how brands earn citations from language models.
He personally reviews every tool, agency, and consultant listed on CompareNow.ai, briefs the research team on methodology, and edits the guides and blog articles published on the site.
Areas of expertise
- Generative Engine Optimization (GEO)
- Answer Engine Optimization (AEO)
- AI visibility measurement
- Digital PR for AI search
- Entity SEO and structured data
Latest articles by Peter K.
- Industry · 9 minThe State of AI Search in 2026
ChatGPT, Perplexity, Gemini, and Google AI Overviews now handle a meaningful share of research queries. Here is what changed, what to measure, and what to do next.
- GEO · 8 minHow to Get Cited by ChatGPT: A Practical Playbook
Citations in ChatGPT are not random. They follow patterns you can engineer with entity clarity, source trust, and answer-shaped content.
- Strategy · 7 minGEO vs SEO: What Actually Changes for Your Team
Generative Engine Optimization does not replace SEO. It reshapes which pages matter, how you measure them, and how content teams plan.
- Tools · 6 minHow to Choose an AI Visibility Tool Without Wasting Budget
Every vendor tracks 'AI visibility' differently. Use this checklist to compare Profound, Peec AI, Otterly, and the rest on what actually matters.
- GEO · 6 minWhy Reddit Is Quietly One of the Most Cited Sources in AI Search
AI engines lean on Reddit for opinions, comparisons, and real-world experience. Here is how brands earn presence there without getting banned.