Start from the prompts, not the dashboard
The best tool is the one that tracks the prompts your buyers actually ask. Bring a list of 50 real questions before any demo.
Non-negotiables
- Coverage of ChatGPT, Perplexity, Gemini, and Google AI Overviews
- Citation-level detail, not just presence/absence
- Competitor tracking on the same prompts
- Exportable data and API access
Nice to have
- Sentiment classification of AI answers
- Content recommendations tied to specific prompts
- Alerts when your brand appears or disappears
Red flags
Opaque methodology, no engine breakdown, or pricing that scales only with seats rather than tracked prompts.
