The overlap is bigger than the difference
Crawlable HTML, clear structure, fast pages, and trusted sources still win. GEO simply raises the bar on entity clarity and answer-shaped writing.
What is genuinely new
- Prompt-level tracking replaces keyword-rank tracking for many teams
- Comparison and definition pages carry more weight than listicles
- Non-Google surfaces (Reddit, YouTube, Substack) directly influence citations
How to reorganize the roadmap
Keep the SEO fundamentals. Add a prompt inventory, a citation audit, and a monthly review of how AI engines describe your brand. Assign owners for entity consistency across your site, docs, and PR.
